Reinventing the live streaming experience
Driven By Dirt Launches Phase 3 Development: Live Streaming for New Zealand Speedway
Driven By Dirt Launches Phase 3 Development: Live Streaming for New Zealand Speedway
New Zealand speedway has faced several barriers over the years, both technical and non-technical, which have affected the sport's growth and fan engagement. Driven By Dirt recognizes these challenges and has taken a proactive approach to bridging the gap between drivers, clubs, and fans through its innovative and exciting platforms.
In May 2022, Driven By Dirt launched phase 2 of its development plans to help New Zealand speedway address some of the challenges faced by drivers and clubs. The introduction of the Driven By Dirt Marketplace allowed drivers to connect with thousands of fans throughout the country, providing them with a platform to sell their merchandise free of charge. Driven By Dirt takes care of processing orders and shipments, taking away the stress of bulk ordering and payment recovery. Since the launch of the marketplace, Driven By Dirt has successfully sold over 1,500 items on behalf of drivers and clubs throughout New Zealand.
As part of phase 2, Driven By Dirt also implemented its digital marketing strategies, actively testing to identify the methods that generate the best return on investment (ROI). One of the tested strategies cost just $450 in one month and generated over $14,000 in sales. Driven By Dirt can now utilise these strategies to sell tickets on behalf of the local tracks, purchase live-streamed events and merchandise for drivers.
Driven By Dirt is now launching phase 3 of its development plans to revolutionise the way New Zealand speedway is watched, enjoyed, and experienced by fans. Phase 3 development centres around live streaming services, which will provide additional revenue streams for clubs and take advantage of the international audience in Australia, the United Kingdom, and the United States.
Driven By Dirt has observed and researched ways to connect speedway fans closer to the sport they love. The company's ultimate focus is on customer experience, ensuring that fans have a positive experience and that the service they receive is in line with the majority of mainstream sports networks. The live streaming service aims to create a fair and equal opportunity for all providers in New Zealand, ensuring that fans receive consistent quality and service regardless of who they choose to stream with. Existing providers are also invited to take advantage of our new features and capabilities, which can help them expand their offerings and generate additional revenue streams. It's all about providing the best possible experience for fans and making it easier for drivers and clubs to connect with their audience.
By introducing innovative and engaging platforms, Driven By Dirt has been able to increase fan engagement and connect drivers and clubs with their audiences. With its new live streaming service, Driven By Dirt aims to bring the sport closer to fans than ever before, providing them with an exciting and immersive experience, no matter where they are in the world.
Driven By Dirt's marketing efforts have already begun to attract international attention, and the company is confident that it will continue to gain traction as the live streaming service gains momentum. By providing drivers, clubs, and fans with a reliable and professional service, Driven By Dirt is set to revolutionise the New Zealand speedway scene and take it to new heights.
Driven By Dirt will continue to provide updates on the live streaming services and expected arrival times when we reach certain milestones. For more information or enquires please contact us via the Contact Us page
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