Merchandise for drivers
Speedway merchandise
that funds the racing.
Hoodies, tees, singlets, crews and tanks from the drivers and teams you follow — designed by them, shipped NZ-wide, with every sale backing their season. The platform puts the gear where the fans are already watching and turns the attention into revenue and bigger partnership leads for the drivers.
Any driver can list merch on the platform without changing their existing setup. Already after gear? Browse the merch shop.
DRIVEN BY DIRT
The gap
The crowd is there.
Your gear is not.
Fans at the fence.Drivers on the track.Gear in a box.
Every race night, the same thing. The crowd roars, the cars line up, the photos get taken, and somewhere, a box of hoodies sits in the back of the workshop. The fans want to wear the gear. They just cannot find it in the moment it matters.
What the platform does
Three places your merch belongs.
Where the fans already are. When the lights go down. With your name on it.
01 / Marketplace store
Sell to fans already on the platform.
Open a marketplace store and reach the dirt racing community without running your own site, payment system or fulfilment.
- Fans already following the sport
- Built-in checkout and fulfilment
- Sales and audience reporting
02 / Track day merch
Reach the crowd at the track.
Connect merch to race nights so the fans in the stands can find, hold and take home the gear they are already wearing.
- Race-night merch tie-ins
- Track-side pickup options
- Online and on-the-day selling
03 / Surfaced where fans are watching
Merch next to your content and profile.
Your gear shows up alongside your videos, on your driver profile and across the platform. Right where fans are already paying attention.
- Surfaced on your driver profile
- Shown next to your content
- Discovered by fans of other drivers too
Real audience signal
See who is watching.
See who is buying.
The platform knows what fans are doing: what they watch, where they engage, who they follow. Your store reports the same signal back to you, who bought, where from, and what content sent them your way.
Sales by product
See which products, sizes and drops are moving, and which are not.
Where fans are
See where your buyers are located, by region, country and city.
Sales by source
See which video, post or profile page sent the buyer your way.
Ways to sell
Start with one.
Build a range.
Tell a season.
Some drivers want to test the waters with a single drop. Others want a full season of merch. Choose the path that fits your racing and your goals.
01 / Single drop
Test one item.
Run a single merch item to see what fans actually buy before committing to a full range.
- Low commitment
- Quick to set up
- Clear fan feedback
02 / Standing range
Build a catalogue.
A regular merch range your fans can return to all season, not just on race night.
- Reusable product range
- Consistent storefront
- Ongoing fan engagement
03 / Season collection
Tell the season story.
A coordinated merch collection built around your season, your sponsors and the moments that matter.
- Themed drops
- Race-night tie-ins
- Custom creative support
Need help shaping the range?
We can help shape the merch, the listing and the launch around your racing, not a fixed package.
For ongoing merch programmes, season drops and race-night tie-ins, we can combine design guidance, platform storefront, marketplace selling and fan engagement under one plan.
Talk to the teamThe plan
Drop it.
Race with it.
Build from it.
Three steps from a design on your screen to a real racing career signal you can use.
Get a design live
Use a design you already have, or hire a creator from the marketplace to make one for you.
Show it where the fans are
We surface your merch on your driver profile, beside your content and across the platform. Right where fans are already paying attention.
Use it to land bigger deals
Use the sales data and audience signal to back bigger sponsorship conversations. Merch is the start, not the finish line.
The cost of staying invisible
What you keep paying for.
01Attention without conversion. The crowd is there, the gear is not. The sale goes to the driver who showed up.
02No signal for sponsors. Without the data, the next sponsorship call goes to a driver who has it.
03Reach without weight. Follows stay follows. They never become a channel.
Live in the shop right now
Driver merch, straight off the grid.
A snapshot of what the drivers are selling this week — tees, hoodies, singlets and more, each listing run by the driver or team behind it.
Merch FAQ
Shipping, sizing and custom driver merch.
The questions fans ask before ordering — answered. Full details live on the returns & shipping and merchandise care pages.
How long does speedway merchandise take to arrive in NZ?
Driven By Dirt merchandise ships from our New Zealand warehouse. Delivery takes 2 to 5 business days within New Zealand, 5 to 10 business days to Australia and 7 to 14 business days to the United States. Shipping is calculated at checkout, and NZ orders ship free over $200 nationwide ($150 for rural delivery).
What sizes do the hoodies and tees come in?
Every driver's range differs — most include tees, hoodies, crew necks, singlets, tanks and longsleeve tees. Each product page lists the sizes currently in stock, and the merch shop's fit filters narrow the range to your cut.
Can I buy custom merch from my favourite speedway driver?
Yes. Drivers design and drop their own merchandise through the season — including limited runs and race-night tie-ins around big meetings. Follow a driver's store from their profile to catch each drop, or reach them through their storefront.
What payment methods do you accept?
Merch checkout runs securely through Stripe — major credit and debit cards are accepted, and the total in the store's listed currency is shown before you pay.
What if my order arrives damaged or does not fit?
Contact us within 14 days of delivery for damaged, defective or wrong items and we will arrange a replacement or full refund at no cost. For change-of-mind returns, items must be unworn, unwashed and in their original packaging; refunds are processed within 5 business days of the return reaching us.
Your next move
Put the first piece
on the starting line.
The season is already moving. List your merch where the fans are already watching, and turn the gear into the next chapter of the racing career.