Merchandise for drivers
Sell merch that funds the racing.
And lands bigger deals.
The platform puts your gear where the fans are already watching, beside the racing, on your profile, in the feed, and turns the attention into revenue and bigger partnership leads. You focus on driving.
Any driver can list merch on the platform without changing their existing setup. Already after gear? Browse the merch shop.
DRIVEN BY DIRT
The gap
The crowd is there.
Your gear is not.
Fans at the fence.Drivers on the track.Gear in a box.
Every race night, the same thing. The crowd roars, the cars line up, the photos get taken, and somewhere, a box of hoodies sits in the back of the workshop. The fans want to wear the gear. They just cannot find it in the moment it matters.
What the platform does
Three places your merch belongs.
Where the fans already are. When the lights go down. With your name on it.
01 / Marketplace store
Sell to fans already on the platform.
Open a marketplace store and reach the dirt racing community without running your own site, payment system or fulfilment.
- Fans already following the sport
- Built-in checkout and fulfilment
- Sales and audience reporting
02 / Track day merch
Reach the crowd at the track.
Connect merch to race nights so the fans in the stands can find, hold and take home the gear they are already wearing.
- Race-night merch tie-ins
- Track-side pickup options
- Online and on-the-day selling
03 / Surfaced where fans are watching
Merch next to your content and profile.
Your gear shows up alongside your videos, on your driver profile and across the platform. Right where fans are already paying attention.
- Surfaced on your driver profile
- Shown next to your content
- Discovered by fans of other drivers too
Real audience signal
See who is watching.
See who is buying.
The platform knows what fans are doing: what they watch, where they engage, who they follow. Your store reports the same signal back to you, who bought, where from, and what content sent them your way.
Sales by product
See which products, sizes and drops are moving, and which are not.
Where fans are
See where your buyers are located, by region, country and city.
Sales by source
See which video, post or profile page sent the buyer your way.
Ways to sell
Start with one.
Build a range.
Tell a season.
Some drivers want to test the waters with a single drop. Others want a full season of merch. Choose the path that fits your racing and your goals.
01 / Single drop
Test one item.
Run a single merch item to see what fans actually buy before committing to a full range.
- Low commitment
- Quick to set up
- Clear fan feedback
02 / Standing range
Build a catalogue.
A regular merch range your fans can return to all season, not just on race night.
- Reusable product range
- Consistent storefront
- Ongoing fan engagement
03 / Season collection
Tell the season story.
A coordinated merch collection built around your season, your sponsors and the moments that matter.
- Themed drops
- Race-night tie-ins
- Custom creative support
Need help shaping the range?
We can help shape the merch, the listing and the launch around your racing, not a fixed package.
For ongoing merch programmes, season drops and race-night tie-ins, we can combine design guidance, platform storefront, marketplace selling and fan engagement under one plan.
Talk to the teamThe plan
Drop it.
Race with it.
Build from it.
Three steps from a design on your screen to a real racing career signal you can use.
Get a design live
Use a design you already have, or hire a creator from the marketplace to make one for you.
Show it where the fans are
We surface your merch on your driver profile, beside your content and across the platform. Right where fans are already paying attention.
Use it to land bigger deals
Use the sales data and audience signal to back bigger sponsorship conversations. Merch is the start, not the finish line.
The cost of staying invisible
What you keep paying for.
01Attention without conversion. The crowd is there, the gear is not. The sale goes to the driver who showed up.
02No signal for sponsors. Without the data, the next sponsorship call goes to a driver who has it.
03Reach without weight. Follows stay follows. They never become a channel.
Your next move
Put the first piece
on the starting line.
The season is already moving. List your merch where the fans are already watching, and turn the gear into the next chapter of the racing career.