Dirt racing sponsorship
Land the sponsors
that keep you racing.
Sponsorship runs on evidence. Driven By Dirt turns your season — your audience, your results, your fans — into a sponsorship proposal businesses can say yes to, with priced packages and a checkout that closes the deal.
Free for Driven By Dirt drivers — the proposal builder lives in your driver dashboard. A business wanting to sponsor? See driver partnerships.
SPONSORSHIP
The old way
Talent gets you
on the track.
Evidence pays for it.
Sponsorship runs on relationships.Yours needs proof.
Most sponsorship pitches die in the same place: a business is keen, but nobody can show who actually watches the driver, what those fans engage with, or what a dollar buys. So the budget goes somewhere measurable. The fix is not a better logo on a PDF — it is a proposal built on real numbers with a price list attached.
What sponsors actually ask
Three answers every proposal needs.
Your Driven By Dirt profile already collects them. The proposal just puts them on the table.
How it works
Package it.
Send it.
Get signed.
From an empty page to a signed sponsor in three moves — all inside the driver dashboard.
Build your packages
In the driver dashboard, turn your season into sponsorship packages — name the benefits, set the price and spots, publish when ready.
Send a proposal with proof
Share a proposal that already carries your audience numbers, results and packages. Lead with evidence, not a logo on a PDF.
Land it, then deliver
Sponsors inquire and check out through the platform. Deliver, track it, and take the proof into next season’s conversations.
For businesses
Sponsoring a driver
should not be a guess.
Pick drivers by real audience and commerce signals, choose a package that matches the budget, and see where the attention lands. Driven By Dirt driver partnerships put your brand inside the sport, not on its fence.
Explore driver partnershipsSponsorship FAQ
Getting sponsored, answered.
The questions drivers ask about dirt racing sponsorship — from pricing a package to running outreach that lands. The long-form guide lives at Mastering Speedway Sponsorship.
How do speedway drivers get sponsored?
Speedway sponsorship rarely lands on results alone. Businesses back drivers who can show an audience — who watches them, where those fans are, and what they engage with — and who make saying yes easy with clearly priced packages. Build that evidence, package it, and run outreach to the businesses already around your class, track and season.
What should a dirt racing sponsorship proposal include?
A proposal that gets signed answers four things: who your audience is (followers, viewers, event attendance), what engagement you drive (video views, merch sales), what results you bring (class, finishes, titles), and exactly what the sponsor gets at each price tier — car signage, social content, race-night activation, naming — with duration and terms stated up front.
How much should a speedway sponsorship cost?
There is no going rate — a club-night stockcar package and a title-chasing sprintcar season are different products. Price from what you can genuinely deliver: audience size, signage placement, content reach and race-night exposure. Offering two or three tiers (a small first step plus a season-long headline package) gives a business an easy entry point and room to grow.
How does the Driven By Dirt sponsorship proposal service work?
Driven By Dirt gives every driver a sponsorship workspace in the dashboard: publish sponsorship packages with benefits, pricing and spots, and share a proposal that already carries your real audience and results data from the platform. Sponsors can inquire or buy a package online, and the season’s delivery feeds next season’s pitch. The full walkthrough is in the guide: Mastering Speedway Sponsorship.
How do I approach a business for dirt track sponsorship?
Lead with evidence, not enthusiasm: one page on who watches you and what they buy, two or three priced packages, and a specific ask. Start with businesses already visible around your class and track, start small enough to say yes, then deliver visibly so renewal is the easy decision. The Driven By Dirt sponsorship guide covers the outreach itself in depth.
Your next move
Put your season
in front of sponsors.
Build the packages, send the proposal, and let the numbers do the talking.