Cookie Policy
Last updated: 3 October 2026
This policy explains how Driven By Dirt (drivenbydirt.com) uses cookies and similar technologies, and the choices you make about them.
1. Cookies and your consent
Cookies are small text files placed on your device by a website. We also use "local storage" and "session storage" — similar browser technologies that store data on your device — and, in our mobile app, equivalent device storage.
When you first enter the Site, a cookie banner asks you to accept or decline non-essential cookies. You can choose "Accept all" or "Essential only". Strictly necessary cookies (described below) are always active because the Site cannot function without them. If you choose essential-only, analytics and advertising scripts (Google Analytics, Microsoft Clarity, the Meta Pixel and Google AdSense) will not load. You can change your choice at any time using the "Cookie settings" link in the site footer, or by clearing cookies in your browser.
2. Strictly necessary cookies
Always on. These keep you signed in and keep the Site secure.
| Cookie | Purpose | Duration |
|---|---|---|
next-auth.session-token / __Secure-next-auth.session-token | Keeps you signed in | Up to 30 days, or until you sign out |
next-auth.csrf-token | Protects against cross-site request forgery on sign-in | Session |
impersonation_token | Allows our senior support staff, with full audit logging, to act as a specific user to resolve that user's support issue | 30 minutes |
payload-token | Signs our content team into the content management system | Session / short-term |
3. Functionality cookies
Remember choices that make the Site easier to use. Declining these is safe — you may just see the same intro or onboarding steps again.
| Cookie | Purpose | Duration |
|---|---|---|
dbd:welcome-skipped | Remembers that you skipped the welcome/setup wizard | 1 year |
dbd:inv-onboarding | Remembers that you dismissed track inventory onboarding | 1 year |
rc_bypass_email | Grants access to a closed beta feature to invited testers | Short-term |
4. Analytics cookies (require your consent)
Set once you accept analytics cookies.
| Cookie | Purpose | Duration |
|---|---|---|
_ga, _ga_* (Google Analytics 4) | Understand how the Site is used — pages viewed, sessions, events, rough location, device type | Up to 2 years |
_clck, _clsk (Microsoft Clarity) | Anonymised session recordings and heatmaps to improve page layouts | Up to 1 year / 1 day |
5. Advertising cookies (require your consent)
Set once you accept advertising cookies. These are how tracking connects to advertisers, as described in our Privacy Policy.
| Cookie | Purpose | Duration |
|---|---|---|
_fbp (Meta Pixel) | Measures ad performance and builds audiences for our ads on Facebook and Instagram (retargeting) | Up to 3 months |
AdSense / Google ad cookies (for example IDE, __gads) | Serve, cap the frequency of, and measure the ads Google AdSense displays on the Site; personalise them where you have not opted out | Typically up to 13 months |
Our own ad system also stores an anonymous, randomly generated session ID (in local storage, not a cookie) so we can cap how often you see the same ad and report campaign aggregates. It contains no personal information. Your cookie consent choice itself is also stored in local storage.
6. Local storage and similar technologies
We use your browser's local and session storage for features such as: keeping your place in the multi-step signup and membership checkout, remembering which garage team you are working in, remembering that you dismissed the app-install prompt, storing your Chromecast session while casting a video, and storing your cookie consent choice. This data stays in your browser unless you clear it, and it is not transmitted to us except where a feature requires it (for example completing your signup).
7. Third-party policies and opt-outs
The analytics and advertising providers have their own policies and opt-outs:
- Google (Analytics & Ads): policies.google.com/technologies/ads and tools.google.com/dlpage/gaoptout
- Microsoft Clarity: microsoft.com/en-us/clarity
- Meta ads: facebook.com/adpreferences
- Industry opt-outs (NZ/AU/US): youronlinechoices.com and optout.aboutads.info
You can also block or delete cookies in your browser settings — see your browser's help pages. Blocking strictly necessary cookies will stop the Site from working (you won't be able to stay signed in).
8. Changes and contact
We will update this page when our cookies change, with a new "last updated" date. Questions: [email protected].