PRESS RELEASE: Driven By Dirt launches first ever dedicated video on-demand and multi-purpose platform for New Zealand Speedway

PRESS RELEASE: August 2022 / New Zealand

A brand new, video on-demand and multi-purpose platform dedicated to fans of Speedway has officially launched in New Zealand. The first of this kind,

Driven By Dirt

enables fans to watch back footage of endless dirt track racing clips, as well as offering the ability for live broadcasts, and an online marketplace to purchase tickets, merchandise and more. Set-up with the aim to promote the sport throughout New Zealand and internationally, the user-friendly website is designed with fans of the ever-growing sport of Speedway in mind – but it’s also expected to change the way both drivers and followers consume and relate to the sport entirely. Speedway is a type of motorsport that takes place on oval dirt tracks, consisting of several racing classes, including the internationally raced classes Sprintcars and Midgets. The sport has been growing in popularity in recent years, but now,

Driven By Dirt

aims to take this to the next level. “We have spent the last four years working on this platform,” says Andrew Neru, founder of

Driven By Dirt

. “During this time, we’ve been able to discover exactly what our users want to see and do in terms of Speedway. We’ve also carried out some immense research, which has enabled us to successfully discover what kind of content fans like and don’t like – allowing us to base our entire functionality around those needs.” The platform was launched by the company 41 Digital, A digital marketing and content creation agency. When Driven by Dirt launched, it rapidly started to gather up real pace and popularity, with the user base growing 200,300,400% month on month. After soon winning awards such as best promotional video at the New Zealand Speedway Awards in 2019 and releasing the Burson documentary on Amazon Prime, the company decided to launch its new platform in 2021,

Driven By Dirt

– and was again immediately blown away by initial consumer response. It wasn’t long before Andrew started to realise the platform’s full potential. “After so much research and development work, it was great to see so much interest so soon for

Driven By Dirt

. Registration for the platform, which is still completely free for all users, skyrocketed within the first few months. That’s when we decided it was a priority to start also catering for tracks, drivers and advertisers, utilising this platform for everyone.” The platform decided to go one step further - offering online ticketing, club and driver merchandise sales and driver partnership programs. This meant that not only would consumers be able to enjoy extra video content on the platform, but drivers and clubs could also begin to benefit from it. “Aside from it being a hub for super-fans of Speedway,

Driven By Dirt

purpose is to actually supercharge sales for the sport, and elevate it from a niche sport into the mainstream,” says Andrew. “Most of the tracks around the country are actually run by clubs and not for profit organisations, and for the most part, they rely on gate sales as their main source of income. But with

Driven By Dirt

, they will now be able to decide on a new source of income via online avenues – helping to grow the sport further in both New Zealand and internationally.” “Managing this not only helps the sport to grow, but it also ensures the platform remains free-of-use to all our fans and consumers. The platform is online all-year-round, and provides a better interaction with our customer base. For those who wish to sell merchandise on the platform, we manage all online orders on behalf of drivers and clubs, taking orders from the website, printing, shipping and managing any returns. We then pay a royalty back to the driver on every item that is sold.”

Driven By Dirt

is now estimated to keep growing throughout 2022 and beyond, making it the ideal place for Speedway drivers and brands to promote their products and offering online.

Driven By Dirt

launched in 2019, with new additions and improvements being made right up until today. You can access or register for the full website, here, and it’s completely free:

http://drivenbydirt.com/

For business advertising, visit:

http://drivenbydirt.com/partnership/

For driver partnerships, visit:

http://drivenbydirt.com/driver-partnership/

Originally part of a separate company, 41 Digital, its owners are experts in the field of Speedway, and hope that their new platform

Driven By Dirt

http://drivenbydirt.com/contact