Driven By Dirt | New Zealand's Premier Speedway Advertising Platform
  • WE CONNECT BRANDS
    WITH SPEEDWAY THROUGH
    OUR ADVERTISING SOLUTIONS​

    GET IN TOUCH

5,000+

Registered drivers in NZ

1 MILLION +

Attendances throughout NZ

5.5K

Online sales in 3 weeks

250K+

Minutes viewed of video

Our entire platform has been developed in one of the world’s most comprehensive and broadly adopted cloud based platforms.

  • Advertising with us supports our speedway community
    Are you ready to grow your business and make a difference?

CONNECT WITH OUR AUDIENCES

RETARGETING BASED ON INTERACTIONS

DRIVE TRAFFIC ONLINE & INSTORE

NATIONWIDE WITH INTERNATIONAL REACH

ARE YOU READY TO MAKE A MOVE?

ONLINE

MARKETPLACE

Sell your products or services directly with our audience within the Driven By Dirt Marketplace. 

SOCIAL MEDIA

Unlock the power of social media with specifically targeted and retargeted social media marketing to our niche market.

NEWSLETTER ARTICLES

Connect with our user base with stories or information about your brand or product offerings

TICKETS

Our online ticketing advertising is a great way to get seen with your branding on every ticket sold. 

AD PLACEMENTS

By understanding our audience, we’ve set key points in our website to maximise exposure with our ad placement segments.

IN APP NOTIFICATIONS

If you need to get a message out quickly, such as an upcoming promotion, our in app notifications are the best option for success.

IN VIDEO

PRE-ROLL

Have your brand at the forefront of our video content with a 15 second non-skippable ad. 

BRAND & PRODUCT PLACEMENT

Placements in video content are a fantastic way to reiterate your brand or product with consumers

PARTNERSHIP

We’d love to co-create content with you, it could be a product or brand story that’s relevant to the sport or you can be part of our documentaries. 

BEHIND THE SCENES

There’s never a dull moment when it comes to filming our speedway. Join us behind the scenes as we show our fans what it takes to make great content.

ON TRACK

TRACK SIGNAGE

Having your brand at the track is a fantastic way to reiterate your brand combined with online marketing efforts.

EVENT PROGRAM PLACEMENT

Each speedway track produces an event program every meeting. This is a great entry level to start your marketing.

EVENT BRANDING

Each season, race tracks create specific events for the various classes in speedway. Events like these look for a naming rights sponsor and heat race sponsors.

DRIVER

CAR & TRAILER SIGNAGE

Competitors take pride in their vehicle and ensure their presentation is on point, This is one of the many ways to push your brand through multiple locations

PRODUCT ENDORSEMENTS

Our drivers have the ability to promote your brand and products through their own social media accounts.

APPAREL BRANDING

A fan favourite is to purchase driver related merchandise. Get brand visibility each time a fan wears merchandise through town or at the track

BROADCAST

CURRENTLY UNDER DEVELOPMENT

Our team are currently developing a new broadcast model for rural motorsport events and plan to launch in Q1 2023.

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Let's get this conversation going

Our advertising model is the first of it’s kind for the speedway industry. We’d love for you to join us on this new and exciting journey.

For more information about our journey and more on what we can offer your brand, please fill out the contact form and we’ll have one our our team members reach out to you. 

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