Community & Commercial Partnerships Lead

Dirt track racing is built on passion, but passion alone doesn’t pay the bills. The sport is fragmented—drivers struggle for funding, clubs burn out volunteers, and businesses can’t find a way to authentically connect with the community.

Driven By Dirt was created to solve this. We are the economic engine for the racing community we love. By building strategic partnerships, we fuel a self-reinforcing cycle where businesses get a real return, drivers get funded, clubs are strengthened, and the fans get a better show. We are the central hub building a sustainable and professional future for dirt track racing. We’re looking for a game-changer who sees this vision and wants to build it with us.

Architect of Our Ecosystem’s Growth

As our Community & Commercial Partnerships Lead, you are the architect of our ecosystem. Your mission is to build the strategic partnerships that fuel the entire sport. Every connection you make creates a ripple effect of positive change:

• You empower drivers: The partnerships you build provide the financial lifeblood that allows a driver to afford new tires, travel to more events, and turn their passion into a sustainable career.
• You strengthen clubs: You create new, high-margin revenue streams for local tracks, reducing the immense workload on volunteer committees and allowing them to invest in better facilities.
• You elevate the fan experience: Better-funded drivers and stronger clubs create a more competitive, exciting show for the fans. They are the ultimate beneficiaries of a thriving racing community.
• You deliver for businesses: You provide partners with an authentic connection to a loyal community, solving their marketing challenges and turning them into celebrated supporters of the sport.

What You’ll Be Doing:

• Identifying and connecting with potential partners nationwide who align with our values.
• Building genuine relationships with business owners, acting as a strategic guide to help them solve their marketing challenges.
• Mastering our unique sales methodology to shift conversations from “impressions” to “influence” and “trust.”
• Crafting and presenting strategic partnership proposals that create a win-win for the business, our drivers, and the wider dirt track racing community.
• Working alongside our content and media teams to ensure every partnership delivers incredible value and authentic connection.
• Being the driving force that injects fuel into our ecosystem, directly contributing to the growth and success of dirt track racing.

Who We’re Looking For:

• A Passionate Visionary: You live and breathe dirt track racing. More importantly, you see the bigger picture and are deeply motivated by our mission to professionalize and grow the sport.
• An Entrepreneurial Spirit: You are a self-starter who thrives on autonomy. You are excited by the prospect of building something significant and seeing your efforts translate into real-world results.
• A Natural Connector: You have exceptional communication skills and genuinely enjoy building relationships and trust with people.
• A Willingness to Learn: While sales or marketing experience is a bonus, we value drive and coachability more. We will teach you our proven framework for success.
• Resilient & Driven: You are motivated by challenges and see objections as opportunities to educate and guide potential partners to a better solution.

The Opportunity: A True Partnership in Our Success

We’ve built our company on a simple, powerful idea: to bring in partners who are as committed to our mission as we are. Your success is our success, and this role is designed to reflect that partnership.

• Total Flexibility & Autonomy: You’re the expert in your region. Work remotely from anywhere in New Zealand, manage your own schedule, and build your pipeline in a way that works for you.
• Unmatched Impact: See the tangible results of your work every race weekend—in the logos on the cars you found funding for, the excitement in the grandstands, and the growth of the community you are building.
• Build With Us: You are joining at a pivotal moment. You are a key partner in shaping the future of our company and securing the future of dirt track racing. Your contribution will be integral to our growth, and you will be recognized and rewarded accordingly.

Ready to Fuel the Future of Dirt Track Racing?

Please send your CV and a cover letter to [email protected] explaining why our mission resonates with you and why you are the right person to help us drive it forward.